Platform Group, Inc. and our family of brands, which include, but are not limited to Platform, Air Studios, Georgette NYC (collectively, "Air Studios") collect customer
information to help us to serve you better. We respect your privacy and are committed to maintaining and using this information responsibly. This privacy policy
addresses the use and disclosure of personal information we collect from you. By visiting any of our websites, or providing your information to us, you are
accepting the practices described in this privacy policy.
• information we collect about you
• how we use this information
• marketing email communications
• changing address or catalog preferences
• how we work with third party service providers
• your online account
• links to other sites
• cookies and web beacons
• privacy of young children
• your California rights
• security
• accessing our websites from outside the U.S.
• privacy policy updates
information we collect about you
Any personal information you provide to us is maintained on secure servers and our internal systems. We collect information when you register online or update
your account, log-in, place an order, opt-in to receive our emails, shop online, request a catalog, participate in a sweepstakes, contest, promotion or survey, join
our social networking sites, or apply for a Platform credit card. We may also collect information from you in our stores or through our catalogs or other marketing
material. This information may include, but is not limited to, your contact information (for example, your name, email address, billing and shipping addresses and
phone number) and your credit card information. If you create an online account, you also have the option of providing your product preferences and demographic
information. If you use our "email this style to a friend" functionality found on all product pages, or if you choose to send an email from our site to a friend, we will
also collect your friend's name and email address. Your friend’s information is only used to send the forwarding email and is not saved in our customer or
marketing databases.
your California rights
Platform collects various types of personal information about you both online and offline, as described in this privacy policy. Under California law, customers of
Platform who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties
for their direct marketing purposes. To make such a request, please write to us at the following address:
Platform Customer Relations
Platform Shoe Boutique
100 Bloomfield Street
Hoboken, NJ 07030
Alternatively, you may send us an email at yellow@platformboutique.com with the words "California Privacy Rights" in the subject line.
how we use this information
When you supply your postal address, either when requesting a catalog or placing an order, you may receive catalogs by mail from us. We also occasionally make
our postal list available for limited use by unaffiliated third parties.
When you place an order on any of our websites, we use this information to process and track your order and contact you via email, postal mail or phone if we
have any questions or concerns regarding your order. If you provide an email address during checkout, you will also receive order confirmation and shipping
status emails.
We also maintain a record of your purchases made on any of our websites and combine this with information you have provided in our retail stores or over the
phone in order to serve you better. We may combine information you provide with demographic information and information that is publicly available. We may also
use information about your product preferences and interests in order to improve our site design and enhance your shopping experience.
When we offer sweepstakes, contests, promotions or surveys, you may be required to provide certain personal information so we can notify winners and/or fulfill
promotional obligations. In these instances, you have the option to receive emails or other communications from us regarding our products, services, contests, and
promotions. Even if you have previously chosen not to receive email or postal mail from us, you may still receive information as it relates to the sweepstakes,
contest, promotion or survey in which you have participated.
We may also share your information, including, without limitation, your email address (but not your credit card information) with unaffiliated third parties that would
enable them to contact you about products or services you may be interested in.
In the unlikely event of a sale of some or all of our business, Platform may disclose your personal information to a purchaser that agrees to abide by the terms and
conditions of this privacy policy.
You should also be aware that we may disclose specific information about you if required to do so by law, governmental request, process or court order or based
on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our websites or the public.
your California rights
Advertisements displayed to you on our websites and elsewhere on the Web may be customized to your interests and preferences, based on information learned
about you as you use our websites and the Web in general. If you do not want to participate in this, please visit http://www.networkadvertising.
org/managing/opt_out.asp to opt-out.
marketing email communications
At various points on our websites, you have the option to join our email list and receive information about our products, services and offers. Also, if you provide us
with your email address when you register online or update your account, log-in, place an order, opt-in to receive our emails, shop online, request a catalog,
participate in a sweepstakes, contest, promotion or survey, or apply for a Platform credit card, you may automatically be added to our email list and receive
marketing or promotional information from us.
If you do not wish to receive Platform or Air Studios marketing emails, you may opt out by clicking on the unsubscribe link found at the bottom of all Platform or
crewcuts marketing emails, or you may email customer service at yellow@platformboutique.com with the following:
• The phrase "no Platform email" in the subject line
• Your name and email address
From time to time, we may share your information, including, without limitation, email addresses (but not your credit card information), with unaffiliated third parties
whose products or services may be of interest to you and who have their own privacy policy in place. If you do not wish to receive marketing emails from these
third parties, you may opt-out by emailing customer service at yellow@platformboutique.com with the following:
• The phrase "do not share email" in the subject line
• Your name and email address
You can also contact us via postal mail regarding any of the above by writing to:
Platform Customer Relations
Platform Shoe Boutique
100 Bloomfield Street
Hoboken, NJ 07030
Or you may contact us by phone at 201.963.6555
Please be aware that it can take up to 10 business days to remove you from our marketing email lists. And although we will no longer share your contact
information with unaffiliated third parties for their marketing purposes, if they already have your information you will have to opt-out of their marketing
communications by contacting them directly. If you opt-out from receiving our marketing emails, you will continue to receive order confirmation and shipping status
emails.
changing address or catalog preferences
If you do not want to receive Platform catalogs, please send an email to yellow@platformboutique.com with the following:
• The phrase "no Platform catalog" in the subject line
• Your name and your complete mailing address as it appears on your catalog
You will receive an email confirmation that your request has been received and processed. Although we strive to update our mailing list as frequently as possible,
you might receive another catalog before we are able to remove you.
If you do not want promotional offers or catalogs mailed to you from third parties, please send an email to yellow@platformboutique.com with the following:
• The phrase "do not share catalog" in the subject line
• Your name and your complete mailing address as it appears on your catalog
If you want to change your postal or email address, please send an email to yellow@platformboutique.com with the following:
• The phrase "address change" in the subject line
• Your name, complete old postal or email address and the new address that you would like to change it to
You will receive an email confirmation that your request has been received and processed.
You can also contact us via postal mail regarding any of the above by writing to:
Platform Customer Relations
Platform Shoe Boutique
100 Bloomfield Street
Hoboken, NJ 07030
Or you may contact us by phone at 201.963.6555
links to other sites
To enhance your shopping experience, our websites may include links to other sites outside our family of brands. Those websites will have their own privacy
policies that you may wish to review. Platform has no responsibility for these linked websites, outside of our family of brands.
how we work with third party service providers
Platform works with reputable third parties who perform services on our behalf. Sometimes these service providers need information about our customers in order
to do their jobs, such as fulfill orders and promotions, maintain and manage our customer database and report on customer behavior and/or preferences. When
Platform allows these service providers access to your information, we require them to maintain your information in the strictest confidence and we do not permit
them to use it in any way other than to help us provide you with better service.
We currently use the services of a few carefully selected companies to help manage and optimize our Internet business and communications. These companies
help us to measure the effectiveness of our advertising and better understand how visitors use our sites. To do this, cookies are placed on computer browsers and
web beacons are placed on our websites on our behalf. The type of information collected in this manner includes pages visited, products viewed and products
placed in your shopping cart. By supplementing our records, this information helps us to identify what pages are most attractive to our visitors, which of our
products most interest our customers and what kinds of offers our customers like to see.
cookies and web beacons
Cookies are small data files that are automatically stored on your computer when you visit our websites. Cookies are used to track the pages of the websites you’
ve visited and do not retain any personally identifiable information such as your name, address or any financial information. We may use cookies to enable you to
use certain website features, remember the items in your shopping cart, store your preferences, recognize you when you return to our website, track your orders,
and monitor and maintain information about your use of our websites. By using our websites, you consent to our placement of cookies on your computer.
You may occasionally get cookies from our business partners or other third parties. We have no access to or control over these cookies.
Most internet browsers automatically accept cookies, but if you do not wish to have cookies on your system, you can set your browser preferences to refuse them
or to alert you when cookies are being sent. In order to disable cookies, please consult your browser's "help" section for instructions. Additionally, if you have an
Adobe Flash player installed on your computer, your Flash player can be set to reject or delete Flash cookies. If you choose to decline cookies, you may not be
able to fully experience the features of our websites.
Web beacons are small strings of code that are placed in a web page or in an email message. They are sometimes called "clear GIFs" (Graphics Interchange
Format) or "pixel tags". Web beacons are most often used in conjunction with cookies to track activity on our websites. When you visit a particular web page, web
beacons notify us of your visit. Since web beacons are used in combination with cookies, if you disable cookies the web beacons will only detect an anonymous
website visit. When used in an email, Web beacons enable us to know whether you have received the email.
privacy of young children
Platform is concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 13. We do not sell products
for purchase by children and all children's products we sell are for purchase by adults only.
security
The security of your information is very important to us. We use PayPal (SSL) technology to protect the security of your online order information. SSL technology
encrypts your order information to protect it from being decoded by anyone other than Paypal.
Once you enter the checkout page your computer will begin communicating with our server in secure mode. You can tell that you are in secure mode by the
following:
• The "http" in the web address will be replaced by "https"
• Depending on the browser, you will see either a padlock (Microsoft Internet Explorer, AOL, Netscape Communicator) or a solid key (Netscape Navigator) in
the lower section of the browser window.
Only browsers that use the 256-bit Secure Socket Layer technology are able to order through our websites. If your browser does not support SSL, you can get an
upgrade at Microsoft's or Netscape's home page. Click here for more detailed instructions.
While we implement these and other security measures on our sites, please note that 100% security is not always possible. You play a role in protecting your
information as well. Because your password permits access to your personal information, please keep your password secret and do not disclose it to others.
accessing our web sites from outside the US
If you are visiting platformboutique.com or madewell1937.com from a location outside of the United States, you will be connected through and to servers located
within the United States. All online orders will be accepted and fully processed in and shipped from the United States and all information you provide will be
securely maintained on web servers and our internal systems located within the United States. By providing your information to us, you agree that all personal
information will be used in accordance with this privacy policy and pursuant to U.S. law.
privacy policy updates
We may update our privacy policy from time to time. Whenever we make a change, we will post the updated policy at this site and we encourage you to check our
policy periodically. If we make a material change to our privacy policy that would lessen your privacy rights, we will either continue to honor our prior policy for
information that we collected when it was in force, or we will ask for your consent to the change. If you have any questions or concerns regarding our privacy
policy, please contact us:
• By email: yellow@platformboutique.com
• By phone:201.963.6555
• By fax:
• By mail:
Platform Customer Relations
Platform Shoe Boutique
100 Bloomfield Street
Hoboken, NJ 07030